Polartec is in trouble. Here’s a strategy that could save it
Its Polarfleece fabric, invented in 1979, was named one of the 20th Century’s Greatest Inventions by Time Magazine.But Polartecfaces an uncertain future. The company, then known as Malden Mills, grew rapidly in the 1980s and early 1990s as the US military and the world’s leading brands of outdoor, athletic, and aerobic apparel discovered Polartec fabric […]